Representation Theory
Dominant Ideology
The term dominant ideology denotes the attitudes, beliefs, values, and morals projected and held by a mainstream society.
Gramsci Hegemony
Representation is unequal, dominant ideology is represented the most and therefore that's what people are likely to believe. What is meant by this is that as a certain belief is held by so many people, regardless of whether it is true or not people will believe it. This is typically seen with stereotypes, which tend to be inaccurate in some circumstances however most people believe them.
Stan Cohen- Moral Panic
Cultures are subject to moral panic when a group of people have become defined as a threat to societal values or interests. The meaning behind this is that problems within society are amplified and are much more frequently talked about, to make the problem seem much worse than it really is causing moral panic, which leads to more amplification then more moral panic. A n example would be the terrorist attacks within Britain, although they were tragic people are much more frightened than they should be because of the huge exposure and exaggeration.
The term dominant ideology denotes the attitudes, beliefs, values, and morals projected and held by a mainstream society.
Gramsci Hegemony
Representation is unequal, dominant ideology is represented the most and therefore that's what people are likely to believe. What is meant by this is that as a certain belief is held by so many people, regardless of whether it is true or not people will believe it. This is typically seen with stereotypes, which tend to be inaccurate in some circumstances however most people believe them.
Stan Cohen- Moral Panic
Cultures are subject to moral panic when a group of people have become defined as a threat to societal values or interests. The meaning behind this is that problems within society are amplified and are much more frequently talked about, to make the problem seem much worse than it really is causing moral panic, which leads to more amplification then more moral panic. A n example would be the terrorist attacks within Britain, although they were tragic people are much more frightened than they should be because of the huge exposure and exaggeration.
Gary Giddens
Giddens claims that mediated experiences make us reflect upon and rethink out own self-narrative in reflection to others.
Gauntlett
The media are resources which individuals use to think through their sense of self and modes of expression. Meaning that people use social media to create an image of themselves that may not be true, as they can alter and change the way they are portrayed in any way they desire.
Berger
"men look, women appear". The connotation of this is women are there solely for the objectification of men.
Bell Hooks
Hooks states that skin colour is a code, e.g. white women are the western ideology of beauty, however black women represent hip-hop colonial views.
Richard Dyer
Star power attracts a larger audience. Which signifies that celebrities, due to their established professionalism and popularity instantly gain more attraction to the film.
Tessa Perkins
"Stereotypes are assumptions we make based on groups of people", however they are not always negative, they can change if a majority of that targeted group are seen in a different perspective than before, they are not always about minorities, can sometimes be true, and can be about your own group.
Dyer
Stereotypes are about power, those with power stereotype those without power. Meaning people of a higher standard judge those below them and highlight others specific actions, which generate stereotypes.
Gauntlett
The media are resources which individuals use to think through their sense of self and modes of expression. Meaning that people use social media to create an image of themselves that may not be true, as they can alter and change the way they are portrayed in any way they desire.
Berger
"men look, women appear". The connotation of this is women are there solely for the objectification of men.
Bell Hooks
Hooks states that skin colour is a code, e.g. white women are the western ideology of beauty, however black women represent hip-hop colonial views.
Richard Dyer
Star power attracts a larger audience. Which signifies that celebrities, due to their established professionalism and popularity instantly gain more attraction to the film.
Tessa Perkins
"Stereotypes are assumptions we make based on groups of people", however they are not always negative, they can change if a majority of that targeted group are seen in a different perspective than before, they are not always about minorities, can sometimes be true, and can be about your own group.
Dyer
Stereotypes are about power, those with power stereotype those without power. Meaning people of a higher standard judge those below them and highlight others specific actions, which generate stereotypes.
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