Audience: Demographics and Psychographics

Demographics is the physical difference between people such as: Ethnicity, Age, Gender, Religion and general belief. 

 Psycho graphics is the internal differences between people which categorises them such as: Likes, Dislikes, Lifestyle, Religion and Personality 

Our demographics are aimed at all classes of people as mental illness can affect anyone, so everyone would feel vulnerable. Also the film opening starts in a house, therefore everyone who can afford to go to the cinema or buy a DVD would have a house of some sort and therefore can relate. Our pschographics however can only be applied to strugglers and or  main streamers. This is because the main streamer seeks security and will get it as they come to realisation that they are more comfortable and in a better situation than the character. The struggler is similar as they want to escape from their world into different, where there is more struggle making them feel better.