The two-step flow of communication model says that most people form their opinions under the influence of opinion leaders, who in turn are influenced by the mass media. In contrast to the one-step flow of the hypodermic needle, which holds that people are directly influenced by mass media, according to the two-step flow model, ideas flow from mass media to opinion leaders, and from them to a wider population.The leaders tend to be people of power such as celebrities and the smaller population would be passive viewers,they often do not have solid independent views and they just obtain information from these leaders. This is mainly applied to things like elections politically, advertisements and reviews of products.
An example of this is Justin Beiber who would use his social media to influence his followers so whatever he shares or sees his followers will also share and see the same thing.
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