Media influence is the actual force exerted by a media message, resulting in either a change or reinforcement in audience or individual beliefs. Media effects are measurable effects that result from media influence, or a media message. The audience is passive and powerless to prevent the influence. Whether that media message has an effect on any of its audience members is contingent on many factors, including audience demographics and psychological characteristics. These effects can be positive but are usually negative, abrupt or gradual and short term but some may last a longer than other but are rarely long lived.
This has been seen lately by the "killer clown craze", after the teaser for the killer clown film "it" was released,people dressed up as clowns and roamed the streets to try and scare people, whether the acts were malicious or just an act is unknown however it lives on because video evidence is uploaded and it gets lots of attention which fuels people to keep doing it.
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