Synergy is the term used to describe a situation where different entities cooperate advantageously for a final outcome. Simply defined, it means that the whole is greater than the sum of its parts. It’s the ‘strategy of synchronising and actively forging connections between directly related areas of entertainment’.
For example, Legendary productions used to have a five year deal with universal, in that anything Legendary produced, Universal would have to distribute it. Meaning Legendary get high class distribution and Universal get good profit from the production.
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